Hefei Issues 100 million RMB worth of consumer coupons via Alipay

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  • This morning, the Hefei Municipal Bureau of Commerce announced at a press conference the implementation details of the 100 million yuan consumer coupon issuance activity. From April 28th, consumers can get coupons through Alipay.
  • According to reports, Hefei ’s municipal-level financial funds have invested 100 million yuan, and counties (cities), districts, and development zones will arrange at least 10 million yuan to form a consumption-promoting linkage with the municipal-level funds. At the same time, participating enterprises are encouraged to carry out extensive promotional activities, and issue consumption coupons with their own funds, forming a superposition effect and maximizing the potential for consumption.
  • In terms of distribution areas, Hefei’s municipal financial funds are mainly invested in catering, department stores, home appliances, automobiles and other circulation fields. Among them: 30 million yuan for catering , 20 million yuan in the department store industry, 20 million yuan in home appliances, 30 million yuan in the automotive industry.
  • The first round of consumer coupons issued 60 million yuan, reaching 1.67 million users
  • Hefei consumer vouchers will be placed in two to three rounds: 60 million yuan will be invested in the first round, including 20 million yuan in the catering industry, 15 million yuan in the department store industry, 15 million yuan in the home appliance industry, and 10 million yuan in the automotive industry.
  • The first round of distribution will be conducted in three days. At 10:00 on April 28, 670,000 coupons will be issued; at 10:00 on the 29th, 500,000 coupons will be issued; at 10:00 on the 30th, 500,000 coupons will be issued.
  • In order to improve the coverage of public participation and try to ensure fairness and efficiency, consumer coupons are randomly selected. Consumers can randomly select one of six different types of industry coupons. The 6 types of industry vouchers of different denominations include: dining vouchers 50 yuan, 20 yuan, 10 yuan, department store vouchers 50 yuan, household appliances vouchers 100 yuan, 50 yuan. During the event, each person is limited to one coupon for each round issued. All of the above methods use random coupon drawing, which is only available after the drawing.
  • According to reports, 1.67 million coupons were placed in the first round, reaching 1.67 million consumers. During the event, Hefei will analyze the public consumption trends and the usage rate of various types of consumer coupons based on big data, optimize and adjust the issuance strategies and directions in a timely manner, and improve the quality and efficiency of consumer coupon issuance.
  • The coupons are issued to the Alipay card package and can be used by participating companies
  • After the event, the public can collect the coupons by clicking on the Alipay APP homepage entry or searching for “Hefei” on Alipay to enter the “Charming Hefei · Everyone Buy” event page. After receiving the coupons, the coupons will be issued to the consumer Alipay card package.
  • Coupon receipt method
  • After the consumer obtains the consumption voucher, they consume at the participating companies. Satisfying the conditions for the use of consumer coupons, the amount of subsidies is automatically deducted. The first round of consumer coupons is valid for 15 days. If the claimed consumer coupons are not used within the specified time, the consumer coupons automatically expire, and the funds return to the consumer coupon fund pool for the next round of issuance.
  • Catering consumption vouchers can be used by catering enterprises participating in activities in Hefei. Catering consumption vouchers are compatible with merchants’ preferential activities. Single consumption of 300 yuan or more, one-time consumption of 50 yuan consumption voucher; single consumption of 100 yuan or more, one-time consumption Use a 20 yuan coupon; a single purchase of 40 yuan or more and a one-time consumption coupon of 10 yuan.
  • Department store consumption vouchers and home appliance consumption vouchers can be used by department store retail enterprises and home appliance sales companies participating in activities in Hefei. The consumption vouchers are compatible with preferential activities of merchants. Department stores and home appliances can be used for single consumption of 300 yuan or more, and one-time consumption of 50 yuan consumption vouchers ; Single consumption of household appliances of 1,000 yuan and above, and one-time consumption coupons of 100 yuan.
  • Car consumption subsidies. Consumers registered in Hefei City for participating car sales companies to purchase new passenger cars with a displacement of 1.6L or less, the first round of car consumption subsidies will start on May 6 and end on June 5, each car subsidy 1000 yuan.
  • How to use coupons
  • Xin’an Evening News Anhui Network Dawan Client Reporter Xiang Lei
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