WeChat has officially released an update on the “WeChat External Link Content Management Specification” allowing users to directly access external links in WeChat private and group chats, and product links on e-commerce platforms can also be opened to complete the closed loop of ordering and payment.

For example , users can directly open Taobao homepage and product links, and  also share Taobao products in WeChat Link. After a user clicks on the link in WeChat, they will be redirected to the Taobao related page, and at the same time, can use Alipay to make payments.